OXFORD United have confirmed two high-profile agreements to start next season.
Singha Beer have become what is described as official partners for at least two years in what is understood to be a lucrative arrangement.
Their logo will be on United’s home and away shirts, which will be supplied by German manufacturer Puma.
It replaces the sponsorship from Liontrust, who are switching their focus to United’s community set-up after three years backing the first team.
Both deals had been expected, with Singha’s logo used in club announcements through the summer, while U’s chairman Sumrith ‘Tiger’ Thanakarnjanasuth told a fans’ forum in March about his intention to use Puma.
The Thai businessman has links with the brewer, which is based in his homeland and has a variety of high-level sporting partnerships.
Tiger told the club's website: “It is excellent news. Fans have seen the progress we have been making on the pitch and now they can see that we mean business in everything we do.
“Singha are a major brand – like Oxford itself the name is known all around the world, and to see Oxford United mentioned in the same portfolio as MotoGP and Chelsea is great for us.”
On the deal with Puma, who will also supply the club’s training kit, he said: “They are world leaders, an internationally famous company, and it is fantastic for Oxford United to be working alongside them.”
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