Tyre firm Black ‘n’ Rounds have agreed to become Oxford United’s home shirt sponsor next season.
Darryl Eales is involved with the Silverstone-based company, which is due to launch next month.
But United’s joint owner, who has been in charge for less than a month, stressed the agreement will see the company invest in the club.
He said: “I’m just grateful for the guys Dave (O’Neill) and Pete (Woolford) for stepping into the breach so quickly.
“I’m helping them set up Black ‘n’ Round and when I mentioned the idea of sponsorship to them and they just grabbed it.
“The fact we don’t own the ground means we don’t get a lot of commercial revenues on matchdays, so the more we can do to drive them on areas such as the kit is essential.
“That might help us buy an additional player.”
Witney-based firm Isinglass are on the away kit for the second successive season.
The contestants for the Oxford Mail penalty shoot-out at Oxford United’s Fun Day on Sunday are Jacob Rickett, Luke Allen, Matthew Booker, Paris Sercombe and Mark Quainton.
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