In April of this year, The Book of Mormon musical arrived in London. By taking a swipe at young Mormon missionaries, it is actually ridiculing all religions, writes Jeremy Dick of the Church of Jesus Christ of Latter-day Saints.

Rather than express offence in any way, the Church of Jesus Christ of Latter-day Saints chose to piggy-back on the show’s publicity with a campaign of its own to direct people to accurate information about the faith. This is where it got personal. As members of the LDS church, my wife and I allowed a film crew to make a three-minute video of how faith in God affects our lives, which was posted on the internet. Then, throughout May, our faces were among 15 others that stared off the side of 250 London buses and many of the central tube stations, each poster carrying the words “I’m a Mormon”.

The church also staged its own musical, Truth Will Prevail, a 90-minute dramatisation of the arrival of the first Mormon missionaries in Lancashire in 1837, and the church’s roots in England. In a 2,000-seater marquee at the LDS temple near Preston, a cast of more than 300 volunteers gave 10 performances to full houses.

Going so public with our beliefs has been thoroughly faith-affirming.