A UK fast-food chain has made the unlikely decision to enter the realm of fashion as it this week announced the launch of a new limited-edition line of free merch.
Normally known for its sandwiches – Subway have made the unprecedented decision to unveil a new clothing range – with the ambition that fans can ’eat fresh’ and look fresh, without breaking the bank.
Stepping from sandwiches to streetwear, the line of T-Shirts, Sweatshirts and a Tote Bag feature unique designs that celebrate the brand’s heritage and are inspired by fan-favourite Subway classics – including the Meatball Marinara, Chipotle Southwest Sauce, and Subway’s baked fresh bread.
Meatball Marinara Sweatshirt & T-Shirt. An ode to the classic Meatball Marinara.
Chipotle Southwest Sauce Sweatshirt & T-Shirt. Looking for new ‘drip’? Look no further.
‘Baked Fresh Daily’ Tote Bag
The fast-food chain has worked with Dublin based illustrator Stephen Heffernan to bring some of Subway’s most popular and recognisable menu items to life by creating stylish apparel that fans will love to wear.
And with the line dropping in time for the festive season, the retailer is hoping the new line of clothing makes the perfect gift for Subway fans, foodies, and fashionistas alike.
EMEA brand and UK&I Marketing Director at Subway®, Kirstey Elston, said: “When creating this fresh new line, we wanted to offer our fans more than just branded merchandise, but items they actually want to wear. And in the spirit of the holidays, we thought why not give it to them for free!
“Illustrator Stephen Heffernan did a brilliant job bringing the vision for the line to life, creating a collection of unique designs that pay homage to some of our most popular menu items in a fresh and fun way. We love the entire collection, and are sure our fans will too."
Subway’s fresh merch will be available at www.subway-merch.com from 10am on Wednesday 4th December until stocks last.
Stephen Heffernan, known for his quirky and tongue-in-cheek illustrations, added: “I’ve loved working with Subway® to help bring to life the brand’s vision for this limited-edition merch.
"We wanted to create fresh designs that embody the iconicity of Subway® fans’ favourite menu items, as well as leaning into the brand’s Americana-deli style heritage.”
The limited-edition Subway merchandise will be available for Subway fans across the UK and Ireland in the run up to Christmas – for free!
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