Jeremy Clarkson is offering free kegs of his beloved Hawkstone lager to pubs in the UK.
The owner of Diddly Squat Farm, based in Oxfordshire, also promised that this is "no gimmick" and pubgoers should encourage their local to apply for one.
The 63-year-old presenter made the announcement on TikTok earlier this week.
Whilst holding a keg of his beloved Hawkstone lager, the former Top Gear presenter said: "If you have a pub and you decide to start stocking Hawkstone, we will send you one of these, a keg, a full one.
@hawkstoneofficial CALLING ALL UK PUBS! Join the Hawkstone movement and support British Farmers by stocking our beautiful British beer. We’re giving away 500 FREE kegs of our delicious Hawkstone Premium Lager for UK pubs to try, with our supporting partners @matthewclarkltd and @innexpress. Apply now, at hawkstone.com/pages/freekeg! T&Cs apply. #jeremyclarkson #hawsktone #hawsktonelager #britishbeer #pub #freekeg #keg ♬ original sound - Hawkstone
"That's 88 free pints of the best lager in the world. No gimmicks, no jokes, that's it."
Accompanying the TikTok video was the caption: "CALLING ALL UK PUBS! Join the Hawkstone movement and support British Farmers by stocking our beautiful British beer.
"We’re giving away 500 FREE kegs of our delicious Hawkstone Premium Lager for UK pubs to try, with our supporting partners @matthewclarkltd and @innexpress.
"Apply now, at hawkstone.com/pages/freekeg! T&Cs apply."
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Fans soon caught on and started joking in the comments: "I now identify as a pub my pronouns are now hawk/stone," one user said.
Another commented: "Can I register my house as a pub and you send me beer?"
The official Hawkstone account then released another TikTok: "For those of you who identify as a pub but don't possess a pub license, unfortunately, our 500 free keg campaign is not for you.
"However, if your local pub isn't already stocking Hawkstone, it's time to channel that enthusiasm and encourage them to hawkstone.com to apply for their free keg so you can enjoy a pint in your local."
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