Iceland Foods is launching Half Term Heroes with three money saving initiatives to help parents who are feeling the pinch this half term.

New research from Iceland shows more than half (56%) of parents surveyed are more concerned about the cost of meal times this half term compared to last year.

One in two (50%) of the parents surveyed were concerned about their children eating well.

Additionally, over half (57%) of the parents surveyed also worry about the cost of having their little ones at home and 53% worry about their kids getting their five a day.

5 ways to save money on your weekly food shop

Two thirds (66%) are also concerned about the cost of paying for fun activities during the break.

This research study was conducted by Censuswide on behalf of Ketchum between May 22, 2023 and May 24, 2023 consisting of 2,000 people including 429 parents.

Iceland launches 3 money saving initiatives for parents during May half term

Iceland is offering its customers £2 that will be added to their Bonus Card when they spend £15 school meal vouchers.

The offer is available from Friday, May 26 to Sunday, June 4 and it will be accepted in all Iceland and Food Warehouse stores.

For more information about the deals, you can visit the Iceland and Food Warehouse websites.

Iceland customers who spend £25 in-store or £40 online can get a free Kids Pass for three months, giving them access to more than 1000 discounts on zoos, theme parks, cinemas, restaurants and more.

Parents can shop at Iceland, in-store or online, or Food Warehouse between Tuesday, May 23 and Tuesday, June 6 and top up their Bonus Card to £20 to get 5% back when shopping.

Iceland is also offering a range of nutritious food within its 3 for £5 range to help families get their five a day, including strawberries, blueberries and more.

Half-price kids' favourites are also available in the 3 for £4 range, helping customers save up to £6.20, including Birds Eye Alphabites, Young's Popcorn Scampi Bites and more.

Andrew Staniland, Group Buying Director at Iceland Foods & The Food Warehouse, said: “We know how tough it can be for parents when half term comes around.

“Iceland has taken action to launch the three money saving initiatives which include a free Kids Pass for over 1,000 half term activities, a £2 boost to their bonus card when they spend £15 of school meal vouchers, and savings on food fit for the whole family in its 3 for £5 deals and more."

Your Money Matters

Your Money Matters is a campaign launched by us and our sister titles across Newsquest to help you overcome the surge in the cost of living.

This year has seen a whole host of household price increases — from the energy price cap rise to surging inflation and food prices — costing your family hundreds or even thousands of pounds extra per year.

We’re making it our mission to look out for your cash, offering money-saving deals, competitions, giveaways and insightful stories from your community on the impact this cost-of-living crisis is having on our readers.

The worldwide energy crisis exacerbated by the Ukraine invasion, the financial impact of the Covid pandemic, record inflation figures and a surge in the cost of goods, fuel and travel means we will all feel the pinch.

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