Last week, Twitter owner Elon Musk confirmed the new CEO of the social media platform.
Musk, who is also the CEO of electric car maker Tesla, revealed Linda Yaccarino would be taking over in a matter of weeks.
The owner had a tumultuous start to his journey at the platform since buying it in October last year for $44 billion, laying off around 80 per cent of its 8,000 global staff and admitting it resulted in it losing a large amount of its functionality.
As soon as @LindaYacc is ready, we will do a Spaces where you can ask us anything
— Elon Musk (@elonmusk) May 12, 2023
He also oversaw the scrapping of legacy “blue ticks”, which verified a user’s identity and were replaced by a paid-for subscription called Twitter Blue.
Elon Musk confirms new Twitter CEO Linda Yaccarino
On Friday (May 12), Musk tweeted: “I am excited to welcome Linda Yaccarino as the new CEO of Twitter!
“(She) will focus primarily on business operations, while I focus on product design & new technology.
“Looking forward to working with Linda to transform this platform into X, the everything app.”
The news was revealed a day after Musk said he had hired a new chief executive, an unnamed woman, for the business.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
— Elon Musk (@elonmusk) May 12, 2023
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
Musk also tweeted on Thursday (May 11) in the US: “Excited to announce that I’ve hired a new CEO (chief executive officer) for X/Twitter. She will be starting in ~6 weeks!
“My role will transition to being exec chair & CTO, overseeing product, software & sysops.
The speculation was fuelled after NBCUniversal announced that she was leaving the media giant immediately. It did not say where she was going after her resignation.
Who is Twitter’s new CEO Linda Yaccarino?
As Musk will remain the executive chair of Twitter, this is what we know about the new CEO.
Linda Yaccarino is a graduate of Pennsylvania State University, US.
She built her career as an advertising executive, having a number of roles at Turner Broadcasting System Inc - a global broadcasting company that is now owned by Warner Bros, reports Sky News.
Yaccarino was previously a former advertising executive at NBCUniversal. Her official title at the company was chairman of global advertising and partnerships.
Thank you @elonmusk!
— Linda Yaccarino (@lindayacc) May 13, 2023
I’ve long been inspired by your vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together! https://t.co/BcvySu7K76
She also played a key role in launching NBC’s ad-supported Peacock streaming service.
Replying to Musk’s tweet, she posted: "Thank you @elonmusk!
“I’ve long been inspired by your vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together!”
She added: “I see I have some new followers… I’m not as prolific as @elonmusk (yet!), but I’m just as committed to the future of this platform.
“Your feedback is VITAL to that future. I’m here for all of it.
“Let’s keep the conversation going and build Twitter 2.0 together!”
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