A new advert from the Government will be shown across UK TV channels from today (Tuesday, December 27) as part of the 'It All Adds Up' initiative.
The campaign was launched earlier this month to raise awareness of “straightforward” measures people can take to cut their bills over the colder months.
The 30-second advert will air on ITV, Channel 4, Channel 5, Sky and other television channels.
It tells the public: “This is a 30-second ad. That’s not long, but it is long enough to do something that could save you money on your energy bills.”
The elf has popped back - just in time for our new TV ad on energy tips, out today👀
— Rt Hon Grant Shapps MP (@grantshapps) December 27, 2022
Keep an eye out this winter for the #ItAllAddsUp campaign, which is full of ways to help save on your bills. pic.twitter.com/XsQAZrBIGW
Business and energy minister Lord Callanan said: “The Government’s It All Adds Up energy saving campaign is already getting important information out to millions of households across the country, showing them simple, low and no-cost tips to cut their energy use and bills this winter.
READ MORE: Octopus Energy to visit 500,000 homes to offer advice on cutting bills
“Simple steps can make a big difference to cutting bills, while keeping homes warm and safe, and by launching this new TV advert, even more people will be aware and the savings will keep adding up for UK households.”
Rocio Concha, the Which? director of policy and advocacy, called the campaign a “step in the right direction”, but warned that every home is different when it comes to energy use and efficiency.
They said: “As well as offering these quick solutions, with energy bills expected to remain high for some time, the government should do more to help people improve their home’s long-term energy efficiency by supporting consumers who may struggle with the cost of measures such as insulation which can make a big difference to household bills.”
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here