Nearly half of the Oxfordshire traders who unknowingly took part in a national survey illegally sold goods to under-age youngsters.

Five shopkeepers have now been warned about their future conduct as a result and may even face prosecution.

A national survey of 20 counties across England revealed Oxfordshire had the fourth worst record for falling foul of laws preventing sales of cigarettes, knives, videos and lottery tickets to under-16s and alcohol to under-18s.

Thirteen under-age youngsters were monitored as they tried to buy goods at shops across Oxfordshire, with five proving to be successful - a worrying percentage of 38.5 per cent. The survey coincides with the launch of a new proof-of-age card yesterday, which is being piloted in the Cherwell area.

Graham Jones, Oxfordshire's assistant chief trading officer, said: "We are disappointed. We would have hoped that no sales would have taken place." He added: "Those that have contravened the laws have been warned and, in some cases, prosecution may follow."

He added that there was a lot of room for improvement in Oxfordshire but pointed out that results have been both better and worse during similar surveys in recent years.

Nationally, the survey revealed that more than one in six shops flouted the law. The only areas which recorded a higher percentage than Oxfordshire were the Isle of Wight, where a staggering 75 per cent of shops sold illegal goods, Dorset (60 per cent) and Northamptonshire (47.8 per cent). The best area was Durham, where just two per cent failed the test.

Out of major towns, cities and districts, the worst area was Wolverhampton (60 per cent), whereas six areas (Medway, Newcastle, Nottingham, Sandwell, South Tyneside and York) did not sell any goods illegally.

Trading standards officers are optimistic their new card scheme will go a long way to addressing the problem. The idea of the scheme, supported by Oxford United, is for traders to adopt a No Card, No Sale policy.

If it proves successful, officers believe it will help some youngsters avoid being put at greater risk of long-term health problems, serious injury and even death.

By avoiding alcohol, solvents and gambling while under age, it is hoped they face less risk of being drawn into criminal or anti-social behaviour and educational under-achievement.

Malcolm Shotton, the Oxford United manager, said: "The scheme has an important part to play in protecting the health and welfare of young people. "We all have a responsibility for driving home the message that the supply of the products to young people is unacceptable.

"Young people who adopt a fit, healthy and responsible lifestyle have a greater chance of fulfilling their potential on and off the sports field."

David Sibbert, the county's chief trading standards officer, said: "Local communities are concerned about the growing problem of sales to underage youngsters, and the introduction of this scheme is supported by the police, education, social services and the business community."

Story date: Saturday 16 October

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