Adverts are being put up around Oxford city centre to highlight the risks of cancer.
One in three people will be struck by the disease at some stage in their lives, and the Imperial Cancer Research Fund has invested 1m on the new posters to help raise awareness.
Three little girls feature on the poignant billboards with the words "Lawyer, Teacher, Cancer" above their heads.
The campaign follows a survey that revealed less than ten per cent of the UK population understood the dangers of the disease.
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