The outdoor life proved a winner for Oxford's YHA Adventure Shops, writes Sarah Parker.

The shop, in St Clements, was chosen from two other finalists to claim the Outdoor Retailer Award 2000 for the South East. The Oxford store won because of exceptional customer service, continued staff training and impeccable store appearance. Since opening 15 years ago, the shop has provided a wide range of equipment for a variety of outdoor adventure sports.

Manager Steve Hankinson said: "Our main strength is our enthusiasm for the outdoors and travelling. We enjoy sharing this with our customers and helping them to find the right products for their own adventures."