Jaguar car buyers can now see, build and accurately price the car of their dreams online.

Allowing real-time configuration and pricing at the click of a mouse, for any Jaguar car currently under manufacture, the "Build your Jaguar" feature was designed to facilitate the increasing trend amongst luxury car-buyers of researching their purchases online.

The centre-piece of the scheme on www.jaguar.com is a spinning, virtual car, developed for Jaguar Cars by digital communications agency Global Beach, which allows users to view and update more than 1,250 possible exterior combinations in real-time, rotating the car through 360 degrees by moving directional arrows.

The design idea is available to users across nine markets worldwide (US, UK, France, Germany, Spain, Netherlands, Belgium, Japan, Italy), delivered in nine languages.

As customers click their way through their choice of range, model, colour, trim, wheels and accessories, both image and price information automatically update.

Up to ten personalised selections per customer can be stored in a "virtual garage" or be forwarded directly to the user's local dealer to start the sales.

Phil Cazaly, Jaguar's director of marketing, said: "As a company going through rapid growth, Jaguar is totally committed to the use of new technology. This is our first step towards e-commerce and will have real value to Jaguar customers. We believe we have achieved an industry first the first to deliver the facility across multiple markets, in multiple languages and with a direct online route to the dealer."