Businessman Michael Fleming is offering £1,000 discounts to customers in a bid to help India's earthquake victims.
His company, Cafe Espresso, based in Station Road, Brize Norton, has teamed up with Italian manufacturers Bezzera to offer cut prices to firms buying its machines.
For every sale during the campaign, Cafe Espresso will take £1,000 off the product price and give £500 to the Indian disaster fund.
Mr Fleming said: "The thinking behind this offer is that, individually, we cannot give so much. If the companies team up, we can raise a much more significant amount to help the disaster victims. We want to keep the offer on going. The potential market is enormous and everyone benefits."
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