High street retailer WH Smith has joined the Internet directory findthebest.co.uk.

The directory, based in Witney, was set up by horse-riding champion Clare Ferriman to make it easy for consumers and businesses to find services on the Internet.

Companies listed undergo a checking and accreditation procedure that has been approved by the International Standards Organisation.

Findthebest presently serves only Oxfordshire and Gloucestershire.

Ms Ferriman said: "We aim to help large and small businesses to make the most of their e-marketing."

Rowan Sadler, marketing executive at WHSmith.co.uk, said: "Findthebest offers a local directory to consumers and businesses that will make it easier for users to find what they are looking for on the Web. We wish it every success."