Banbury could have its own radio station within two years.
Plans are going ahead for a commercial station - to be known as Banbury FM - that will broadcast 24 hours a day in north Oxfordshire.
A month of trial programmes from a mobile studio in town will hit the airwaves on September 23.
Berkshire-based company Milestone Radio, which already runs other local stations, including Kick FM in Newbury and Kestrel FM in Basingstoke, has won permission from the Radio Authority to carry out test broadcasts.
If listener response is good, a permanent broadcasting licence is almost certain to be granted.
Fronting Banbury FM will be former Fox FM presenter Andy Green, of Adderbury.
He said: "Banbury is not well served by the broadcasting media. Fox, Radio Oxford, and Carlton Television pay the town minimal attention.
"Our station will be community-based and packed with local news, features and middle-of-the-road music. We aim to attract a more mature audience than Fox."
He added: "The broadcasting authorities have given us a 28-day restricted- service licence so that we can determine the need for a north Oxfordshire station.
"Many well-known names have expressed an interest in joining us, and local people - traders and others - have been very positive."
Daniel Cass, Banbury FM's project manager, said: "We will have a series of trial broadcasts and it might take two years to get on the air permanently. We need letters of support from prominent townspeople and from listeners."
The mobile studio will be based in Tesco's car park on the Southam Road. It will broadcast on 106.4 FM.
Mr Cass wants local people to visit the studio and say what they want from the station. He also wants to hear from people interested in working in local radio.
He said: "The search is on for presenters, reporters and production staff. The success of Banbury FM will be down to local people.
"We aim to create a station everyone will want to listen to. Our permanent studios will be in Banbury and we will provide news, information and music for this area."
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