Mark Wright reiterated his determination to find a goalscoring centre forward after Oxford United went down to a harsh opening day defeat at their impressive new Kassam Stadium.
Despite having much more of the ball, and creating far more chances, relegated United lost 2-1 to Rochdale.
And U's boss Wright immediately let his players know how unhappy he was with the defeat.
Rising star Jamie Brooks hails United's first League goal at the new Kassam Stadium, but it was not enough to earn victory over Rochdale
The paint in the home dressing room, which had only just finished drying, must have been peeling after the final whistle as Wright roasted his players for letting the match slip after teenage sensation Jamie Brooks had hauled them level.
"I don't like losing, at anything, and I'm gutted that we got beat," Wright said on his return from the post-match inquest.
"They've been in there for 20 minutes and had a right grilling from me for not being nasty enough. Sometimes you need to be nasty. Sometimes they're too quiet and accept people making mistakes.
"I looked back to see if their centre forward has really done us or hurt us in the game, but the answer is no. Has our keeper had any saves to make? Again, the answer is no.
"When we get beat and deserve to get beat I can accept it more easily, but to lose that game was very unjust. To be down at half-time was very unjust."
Wright added: "We lost one goal from bad defending from one of our defenders who was turned inside twice.
Read the full match report onThis is United
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