Banbury United Football Club has kicked off the new season with the benefit of sponsorship from Alex Lawrie Factors, part of Lloyds TSB Commercial Finance.

The five-figure deal will enable the Dr Marten's Eastern Division team to develop as the leading non-league club in the county.

Managing director of Lloyds TSB Commercial Finance Ted Ettershank said: "Banbury United Football Club is a well recognised club which attracts more than 7,000 supporters annually and as such we are proud to build this association."

He added: "Managing a club of this calibre requires a substantial financial commitment."