Balloon promotions for corporate product launches and other celebrations are taking off fast, according to the founders of a new company.

Andrew Riley, a partner of The Balloon Co, based in Long Hanborough, said companies were ordering large-scale reproductions of company logos, backdrops for conference speakers and huge exploding walls. He added: "Balloons offer qualities that other forms of decor just don't possess.

"Used correctly they can create a unique atmosphere that can help boost sales, amaze and relax clients and create brand awareness all at the same time."

Professional balloon decoration is a world away from any old fashioned, kids' party image, he said. Thanks to technological advances, almost any effect or look can now be achieved, including confetti cannons and giant exploding balloons.

"The Balloon Co has even been known to use custom-made, larger-than-life balloon people for an amusing and unique entrance committee."