Organisations across Oxfordshire have joined forces to launch a campaign aimed at persuading people to take up new careers as carers.

The move, led by social and health care staff at Oxfordshire County Council, has been set up to work in tandem with a national Government campaign to highlight the rewards of working with the elderly, adults with learning disabilities and children in care.

They emphasised the daily benefits that would improve the quality of life for a large number of people, as well as emphasising the personal gain for volunteers involved.

The organisers said those willing to take part did not require any specific qualifications as training was provided. Volunteering could also open up prospects for a career in social care or health services.

The campaign will be kick-started with the launch of a bus touring the county promoting work within the caring profession, supported by radio and newspaper adverts and a poster campaign.

The county's director for social and health care, Charles Waddicor, said: "Many people in Oxfordshire are already involved in caring of one form or another whether it be as a support worker to an adult with a disability, a home carer for an older person, or as a foster parent, and realise what a rewarding career it can be.

"However, there is still the perception that these jobs are not important and are not for those who want a career.

"This campaign aims to challenge this inaccurate opinion and highlight just how valuable these positions actually are."

Call Joan Chatley on 01865 815774 or Lorna McClement on 01865 815982.