RICHARD BELL plugs into Ipod Disco at The Cellar.
For those who aren’t in the know, Spotify is a recent Internet music phenomenon that is taking the world by storm.
One part of the allure of this site is the fact that you can legally listen to an enormous amount of music, but the real magic lies in Spotify’s playlist function.
It enables any user to make a playlist of all their favourite songs that they can then publish and let their friends listen to.
Essentially it’s an ultra hip and cutting edge way to make a mix tape.
The astonishing popularity of Spotify entirely lies in the users ability to personalise their selections and share their choices with the rest of the world.
Spotify gives people the chance to show others how good a DJ they would be given the chance.
The Cellar has spotted this trend in the current market and has reacted with surprising perceptiveness; their evident brain boxes have taken account of the popularity of Spotify as a worldwide phenomenon and have reacted brilliantly with their latest excellent new night.
Ipod Disco incorporates the user friendly element that makes Spotify such an endlessly enjoyable experience and inevitably so enduringly addictive.
The Cellar uses this night to offer the rare opportunity for absolutely anyone to turn up and play their own personal mixtape – to actually become the DJ for the night.
Turn up with your Ipod, or perhaps a CD with a playlist already made, and share your tastes with everyone.
As a user-friendly environment for a club night, I’ve never seen anything as good; it really is one of the most innovative ideas I’ve ever seen in local club promotion and the Cellar should be applauded for their originality.
Of course the night isn’t perfect.
The inevitable problem is that not everyone is really cut out to be a DJ, and the technical elements of DJing present a number of problematic issues for more enthusiastic music lovers.
This means that a great number of yawning pauses appear between songs; some are far too quiet but the majority are played ear crushingly loud.
For promoters the night acts as an excellent tool to discern just what kids are listening to, though on the evidence of this night they’re mainly listening to grimy, mind-numbingly dull dubstep.
Nothing against my fellow DJs, I just hate dubstep.
The excellent drinks deal of a double and mixer for £2.50 outstrips even the cheapest pubs in town, and helps lend greater appeal to this innovative night out.
The Cellar has created an interactive environment that empowers every one of its customers to become ‘The’ DJ for the night, albeit for a short while.
Andy Warhol said that everyone gets 15 minutes of fame, but Ipod Disco gives you 20!
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