Emma Watson is the new face of Burberry's autumn advertising campaign.
The New York Daily News reveals the Harry Potter star models the iconic British brand's scarves, trench coats and handbags in a series of ads for the label's autumn line.
The photos for the adverts were taken by famed photographer Mario Testino in Westminster.
"Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign who like the images she fronts, has a classic beauty a great character and a modern edge," Burberry's creative director, Christopher Bailey, said in a press release, adding that Emma gives the ads a "true British attitude".
"Emma's charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames," he continued.
Emma will next be seen in Harry Potter And The Half Blood Prince, premiering this summer.
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