It appears that BMW may have missed a trick in respect of its recently announced job layoffs.
It has long been a source of pride to BMW, and to car owners, that the Mini held its price so well.
Given that it is priced some 10-15 per cent higher than most of its direct competitors, is it not time that BMW sought to re-address their pricing strategy and make it more competitive, thereby increasing their dwindling sales and creating some level of recruitment again?
COLIN FISHER, Kidlington
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