A new perfume shop has now opened at Oxford's Westgate centre.
The Perfume Shop, which is celebrating its 32nd birthday as a company, opened at the shopping centre on Friday.
The new store marked the occasion with a bottle giveaway to the first 15 people who spent a total of £70 on Friday and Saturday.
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The bestsellers on the opening day were Yves Saint Laurent MYSLF Parfum, Marc Jacobs Wild and 1 Million Rabanne.
A spokesman for the store said: "We're blown away by the warm welcome we've received from the Oxford Westgate community.
"Our customers have been embraced in our newly renovated store, where they've enjoyed personalised consultations and explored our beautiful fragrances.
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"The positive feedback from our opening has made this experience truly fulfilling, and we’re excited to continue this journey.”
The store is home to nearly 130 brands, from designer perfume houses to celebrity fragrances.
The chain's website says: "For 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices.
"We stock the fragrances of nearly 130 brands including Hugo Boss, Paco Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of over 215 nationwide stores.
"We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela."
The website adds: "Not only do we have the experience of selling perfumes, we also have the expertise to match.
"Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping.
"We have been voted the Fragrance Foundation Online Retailer of the Year for the past five years."
Other new stores which have opened recently at the Westgate Centre include gelato eatery Snowflake and Danish homeware store Søstrene Grene.
There were large queues outside the Danish homeware brand when it opened in August.
The store offers a range of design-led items, including interiors, craft and hobby items and lifestyle products.
Musicians and ballerinas entertained shoppers as they queued to get in to the new store.
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Andy is the Trade and Tourism reporter for the Oxford Mail and you can sign up to his newsletters for free here.
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