A furniture retailer has opened a new store in Bicester today (November 13).

Heal's has announced the expansion of its UK retail portfolio with a new outlet store at Bicester Avenue.

The 6,000 sq ft space will offer a selection of Heal's best-selling pieces and popular brands at reduced prices.

The outlet will stock a range of sofas, beds, lighting, and home accessories, all from cancelled, returned, and overstocked orders.

Hamish Mansbridge, CEO of Heal's, said: "We continue to enjoy real success across our bricks and mortar portfolio and are excited to further expand our footprint with this new opening at Bicester Avenue.

"For those looking to update their homes, we understand that many customers prefer to see and feel products in person before making a purchase.

"Whether it’s a big-ticket item like a new bed, or those small, finishing touches that make a room feel like home, the outlet store will allow local shoppers to discover some of their favourite designs for less."

Alan Roper, managing director at Blue Diamond Garden Centres, which owns the Bicester Avenue site, said: "We are pleased to welcome Heal’s to Bicester Avenue Garden and Home, marking a significant milestone in our vision to establish the region’s leading home and lifestyle destination.

"As a heritage British brand synonymous with timeless design and craftsmanship, Heal's outlet store will bring an array of quality products to our discerning customers."