A new perfume shop is opening at the Westgate Centre in Oxford.
The Perfume Shop, which is celebrating its 32nd birthday as a company, will be opening at the shopping centre in the next few days.
It will showcase perfume launches, celebrity fragrances and classic designer scents, alongside its in-store team.
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The new store will feature a "new layout and upgraded services including a digital screen, and a personalised ribbon machine".
The store will also offer expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15 per cent off their next purchase.
From Friday, The Perfume Shop will also offer a free bottle of fragrance to the first 15 customers with any purchase more than £70.
A spokesman for the store said: "We're excited to welcome everyone to our new store at Oxford Westgate.
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"At The Perfume Shop, we aim to provide a fantastic in-store experience with personalised consultations and outstanding customer service for everyone who visits. We can’t wait to keep this going."
One of the UK’s largest specialty fragrance retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been trading for more than 30 years.
Other new stores which have opened recently at the Westgate Centre include gelato eatery Snowflake and Danish homeware store Søstrene Grene.
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