Primark in the Oxford Westgate shopping centre has made a significant change this week.
The global clothes and home chain today launched its Click & Collect service at its store in the city alongside 23 other stores nationwide yesterday (Wednesday, October 23).
Customers can now shop thousands of Primark’s bestsellers across women’s, kids, men’s and homeware by ordering on the Primark website.
Then they can pick up their items from their nearest Click & Collect store at a time convenient to them.
READ MORE: New store at Oxford's Westgate shopping centre coming soon
The launch forms part of the latest phase of Primark’s nationwide expansion of Click & Collect, which will see more than half of Primark stores across Great Britain offer the service in time for Christmas.
Kari Rodgers, UK retail director at Primark, said: “Our Click & Collect service has proved really popular, so we’re excited to roll it out even further.
“It means shoppers can easily order their items from home and pick them up at a time to suit them and is a great way to make Christmas shopping a little easier this year.”
This year, Primark is celebrating 50 years on the British high street having opened its first store in Derby in September 1974 and now has 185 stores across Great Britain.
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Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US having been founded in Ireland in 1969 under the Penneys brand.
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