Jeremy Clarkson shocked his Oxfordshire pub by splitting the H first time while drinking his new rival to Guinness.
The former Top Gear host purchased The Windmill in Asthall near Burford for around £1,000,000 and renamed it The Farmer’s Dog.
It has already proved popular with locals and tourists from afar with fans travelling to try the food as well as the selection of Hawkstone on tap.
Among the various Hawkstone drinks available at the watering hole is the new Hawkstone Black which is a stout rival to Guinness.
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Like Guinness, Hawkstone Black comes with its own challenge of splitting the H on the glass by taking a first sip of the pint and guessing how much to drink.
By guessing correctly, the black line of the drink should intersect the G, or in Hawkstone’s case H, of the brand’s name printed on the glass.
Mr Clarkson himself recently attempted the challenge at his Oxfordshire country pub and astounded staff and customers by succeeding first time in a video posted to the Hawkstone Instagram.
After splitting the H, someone in the background can be heard saying “not bad” in response to Mr Clarkson’s achievement.
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The 64-year-old responded in disbelief: “Not bad? Not bad?!”
Hawkstone’s Instagram has been sharing a few reels in recent weeks showing drinkers attempting the challenge at The Farmer’s Dog including Clarkson’s Farm star Kaleb Cooper.
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