A brand new store is set to open soon at Oxford’s Westgate shopping centre.

The shopping centre located in the heart of the city centre already houses a host of well-known brand names in its ranks including Primark, TK Maxx and Urban Outfitters.

Now a new name is being added to the list with gelato eatery Snowflake set to open later this season as advertising is put up at the site.

Hoardings have been put up on the empty store located next to Joe & the Juice on the lower ground floor level of the shopping centre.

READ MORE: Oxford Westgate shop given back-to-back ZERO hygiene ratings

Snowflake at Westgate shopping centre.Snowflake at Westgate shopping centre. (Image: Newsquest)

“Opening in autumn 2024,” read the announcement on the hoardings.

“We lovingly make all our gelato with organic Jersey milk and cream and use only the best seasonal fruits in our sorbets.

“We call it serving happiness.”

The ice cream business was founded in 2012 with the aim of creating “superb, fresh, and delicious” gelato handmade with love from the world’s finest ingredients.

READ MORE: New shop opens to massive queues at Westgate in city centre

Organic Jersey milk used in the product comes from a family farm in Somerset whilst the nuts grow in the Italian mountainsides.

Snowflake is also an award-winning brand having picked up the 2014 Great Taste Supreme Champion Award for its Raspberry Sorbet.

It has not yet been announced when in Autumn the new spot will open but it is estimated to be opening its doors to customers within a month.

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