A market trader who has been operating from Thame Charter Market for 13 years is set to open her first shop in the town.
Nicola Parker has been running Little Shop of Cheese from her market stalls in Thame, Wendover, and Leighton Buzzard since 2011.
She is now moving into permanent premises at 17a Buttermarket.
Ms Parker said: "Over the past 13 years, we've established a strong presence on the high street in Thame and built a loyal customer base, so we’re thrilled to be opening our first shop."
She said she will continue to run her market stall, but is "excited to offer an even wider selection of cheeses to our customers and bring something unique to the high street".
She added: "Thame is a fantastic place to run a business and the high street is full of vibrant shops and boutiques.
"People enjoy shopping locally, supported by trusted traders, so there’s a strong sense of community, and we’re looking forward to offering our quality products to a wider audience."
Melanie Wills, senior estates manager of Sorbon Estates, said: "After successfully establishing a presence in the market, we are delighted to welcome Little Shop of Cheese as they open their first permanent shop in Thame.
"Their high-quality range of products will perfectly complement the existing offerings in the area."
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