A technology consultancy is supporting its clients across energy, healthcare and transport to create a safer, greener, and more efficient world using technology.

Rufilla, based at Culham Innovation Centre in south Oxfordshire, creates smart, connected devices and offers a unique consultancy approach.

By sharing its technical expertise with clients, the firm's work could ultimately make its services obsolete.

The company was established in 2009 by Joe Nicholson, who has been developing technologies to connect and exchange data since 1999.

Mr Nicholson, who is also the company's managing director, said: "The research and development world in many companies got quite stale a few years ago as the level of customer expectations sky-rocketed, largely due to the capabilities of iPhone.

"The same engineers who had designed brilliant products in their sector were now expected to know how to develop touch screens, apps, talk to clouds. A lot of people fell at that hurdle.

"We support research and development teams with an injection of modern thinking to create modern devices, we not only help them get there but show them how and why we’ve done it and how to do it themselves.

"We know how to make smart products and we can make them highly intelligent. We can make them quickly, then we give back all the knowledge."

He added: "You won’t find many consultants that have this viewpoint. It's a modernisation.

"For us, it’s not about the IP we have and how we can sell it, we take the approach that we are completely open with everything.

"We really do live by it, and this also applies to when we quote for work, we only charge clients for the work that we do.

"People like the fact that we are who we say we are, we do what we say we’ll do, and we believe in what we do."

Rufilla has been located at Culham Innovation Centre, near Abingdon, since 2018.

The centre offers a collaborative workspace for the firm’s expanding team of software developers and engineers, based both in the UK and overseas.

Its director, Shelley Furey, said: "Inevitably many of the businesses here are linked to fusion technology, but we do have other highly innovative and successful companies here at the centre, such as Rufilla, who are making an impact and contributing to cutting-edge solutions that have a positive impact on everyday life.

"Rufilla’s approach is so refreshing, and their success is clearly testament to both their passion and technological expertise as well as the transparency they provide their clients. It’s inspiring."