An Oxfordshire charity which works with young carers to help them reach their potential has received a boost after being named as one of Oxford Bus Company’s Brand the Bus! winners.

Be Free Young Carers scooped the runners-up prize in the annual competition which gives charities the chance to have their branding emblazoned on one of Oxford Bus Company’s buses. 

A special unveiling was held at the company’s Cowley depot for representatives from the charity, with the rear of a double decker bus dedicated to promoting Be Free Young Carers’ work. 

The charity supports young carers by widening life options and improving their emotional and social health plus resilience and personal development.

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It celebrates its 30th anniversary this year and works with people aged eight to 17 living in Oxfordshire who senior people are dependent on.

Sabiene North, CEO of Be Free Young Carers, said the bus will help take people’s understanding and awareness of the charity’s work to new levels.

“We’re a small team passionate about enhancing the life experiences and opportunities for our county’s young carers whose outstanding work can easily go unnoticed,” said Sabiene.

“Being a carer is the ultimate responsibility. It’s a 24-7 role, and in most cases young people have no choice but to support those they love during a critical time of their own lives.

“Be Free Young Carers helps ease the emotional and mental strain a young carer might face while holding these additional responsibilities. We work in partnership with Oxfordshire schools and provide advice, guidance and offer befriending and peer support so young carers can increase self-confidence, improve their wellbeing and have fun.

“We’re so grateful to Oxford Bus Company for choosing our charity as one of this year’s Brand the Bus! winners. The outcome is fantastic and will ensure more people in Oxfordshire are aware of the vital role young carers have in our communities and what we do to support them.”

Neil Butler, Finance Director of Oxford Bus Company, added: “Our judging panel was really impressed with Be Free Young Carers’ work and the tangible impact the charity has on people’s lives in Oxfordshire.

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“We’re pleased to bring attention to a worthwhile charity doing great work in our community. We’d like to thank all charities who entered this year’s Brand the Bus! competition and encourage those yet to get involved to keep their eyes peeled for details of next year’s launch.”

Oxford Hospitals Charity was confirmed as Oxford Bus Company’s Brand the Bus! 2024 winner earlier this month with its fully wrapped vehicle now in service. Previous winners of the competition include Restore, Blue Skye Thinking, Girlguiding Oxfordshire and HomeStart Oxfordshire.

Further information about Be Free Young Carers and its work with young carers to help them achieve their true potential is available online via www.befreeyc.org.uk.