A brand new store has opened at an Oxford shopping centre.

Søstrene Grene officially opened the doors to its new store at the Westgate shopping centre in Oxford city centre on Friday, August 9.

The Danish homeware store is a Scandi-inspired brand which has been popping up across UK high streets and shopping centres.

Offering a range of design-led items, including interiors, craft & hobby items and lifestyle products, the store brings something new to the shopping centre.

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Søstrene Grene opened last week in Oxford.Søstrene Grene opened last week in Oxford. (Image: Cyrus Mower Photography)

Friday’s event was deemed to be a success with live musicians and ballerinas and a very large queue who were excited to get inside the shop.

Joint Venture Partners, Norma Jacob and Richard Power were left feeling happy and proud at the welcoming reaction from the people of Oxford.

“The Grand Opening of our new Oxford store was a fantastic success with everyone enjoying the unique Søstrene Grene store experience,” said Ms Jacob.

“We were thrilled to see such an exciting response from the local area.”

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Mr Power added: “Søstrene Grene is an excellent addition to the existing retail offering at Westgate Shopping Centre and we’re expecting great things from this store, with many more openings planned throughout the UK.”

Mikkel Grene, CEO and co-owner of Søstrene Grene said: “We are thrilled to be adding another location to our roster in the South of England.

“Oxford is an incredible student city and with a leading shopping and leisure destination like Westgate, we have high hopes for the success of the new store.”

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