A new homeware store will open next month in Westgate Shopping Centre with a big giveaway planned for the grand opening. 

Sostrene Grene, a Danish homeware store, will open in Oxford on Friday, August 9 at 10am. 

As part of the grand opening the shop will be giving away a large, tufted rug valued at over £60 and a goodie bag to the first 100 customers visiting the shop. 

During the event customers can also enjoy refreshments and live performances from string musicians and ballet dancers. 

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The brand-new store will continue the brand’s extensive roll-out across the UK, with 100 stores expected to be open by 2030 and 500 stores open globally by 2027.

As part of the expansion across the south of England, the brand said the Westgate Centre is a key and high footfall retail destination to add to the increasing list of Sostrene Grene branches.  

Mikkel Grene, chief executive and co-owner of Sostrene Grene, said: “We have very big plans for expanding our brand across the UK and we are thrilled to be adding another location to our roster in the south of England.

"Oxford is an incredible student city and with a leading shopping and leisure destination like Westgate, we have high hopes for the success of the new store.”  

The store will feature weekly releases of trend-driven products in addition to its staple homeware selection.

Drawing inspiration from Scandinavian design, customers will have access to an extensive range of soft furnishings, kitchenware, furniture, gifts, hobby crafts, seasonal decorations, and children’s toys, including "mini home" items. 

The new shop will be another addition to the shopping centre (Image: Oxford Mail)

UK Joint Venture Partners, Norma Jacob and Richard Power, who run over 25 stores across Northern Ireland, Southern England and Scotland, said they are also looking forward to the opening. 

Ms Jacob said: "We can't wait to bring Sostrene Grene to the world-renowned and historic city of Oxford.

"We expect the store to be popular with locals, students and the many daily visitors that the city centre receives.

"Just in time for the return of university students later this year, we hope our affordable homewares and stationery will be popular with those starting the new semester.” 

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Mr Power added: "Westgate Oxford has incredible footfall and couldn’t be a more exciting location for our next store to launch. Surrounded by a host of other key retailers, we think our concept will bring something really exciting to the centre."

Brendan Hattam, centre director at Westgate Oxford, comments: “We are thrilled to announce that Søstrene Grene have chosen Westgate Oxford as their first location within the region. 

"We’re sure that our guests will love the unique Nordic-inspired concept of the store, and the brand’s range of homeware, craft materials and lifestyle products will bring something totally new to the shopping centre’s offering.”