Oxford City Council looking at maximising visitor industry benefits

The Mosaic Partnership has been appointed to explore ways the city's visitor industry, which experiences peaks during certain seasons, can be improved.

It will focus on a range of funding options that may contribute to a higher quality experience for residents, visitors and businesses.

Councillor Alex Hollingsworth, cabinet member for business, culture and an inclusive economy, said: "Exploring different funding options gives us the best chance of making the city’s successful visitor economy benefit everyone living here, as well as those visiting.

Councillor Alex Hollingsworth (Image: Jon Lewis)

“All options are on the table. We’re not wedded to any and it’s possible that the fact-finding process ends with us not proceeding to implementation.

“At this early stage, we are engaging with businesses and stakeholders to ensure that any decision is in the best interests of the community."

The study will gather insights from serviced accommodation providers and stakeholders to assess whether there are any viable and sensible options for the city.

Funds could be used to encourage visitors during the quieter months, aiding the economy by providing stable and permanent jobs throughout the year, rather than just at peak times.

If an option is decided upon, an independent company would be set up, with a board of directors determining what the funds are to be used for.