Oxford was one of four places to welcome bus operator Stagecoach to its Pride event at the weekend.
The bus and coach operator attended Blackpool, Canterbury and Peterborough, as well as Oxford, on Saturday, June 8, and has committed to attending 25 events across the UK.
The company began attending Pride events in Cheltenham before continuing on to Torfaen Pride.
It has plans to attend others in places including Manchester, Exeter, Portsmouth, Warwickshire, Barnsley and Dundee.
Rebecca Hamilton-Adams, Stagecoach relief inspector at Chester and LGBTQ+ Network co-lead, said: "Getting involved with Pride celebrations across the UK is a great way to affirm Stagecoach’s commitment to diversity, equality and inclusion.
"Putting people at the heart of what we do allows both Stagecoach customers and staff to feel welcomed and safe."
Tom Cherret, Stagecoach driver and LGBTQ+ Network co-lead, said: "We are delighted to be attending so many Pride celebrations for another year as it's a space to show the real you.
"The LGBTQ+ Network at Stagecoach are passionate about making a difference and creating change."
Stagecoach CEO, Claire Miles, added: "Inclusivity at Stagecoach is an ongoing commitment, not only during Pride month, to support and enrich our diverse workforce and the communities we serve.
“Alongside our LGBTQ+ employee network, we strive to cultivate a welcoming environment that supports everyone. Our collective voice is crucial in ensuring Stagecoach is a safe and inclusive workplace for all.”
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