Oxfordshire firm PlayMoreGolf plans a worldwide expansion with Zest.Golf.

CEO Alastair Sinclair expressed global ambitions announcing a strategic collaboration to facilitate international expansion.

This will enable PlayMoreGolf to access new markets and offer its flexible membership model to more golfers globally.

Zest.Golf will aid in connecting with golf courses and managing pricing of tee times.

Both companies share a vision of making golf more accessible and enjoyable.

They aim to create a seamless experience for golfers by combining expertise and technology.

Alastair Sinclair, CEO of PlayMoreGolf, said: "We are delighted to partner with Zest.Golf, a company that shares our passion for innovation and customer service.

“This partnership will allow us to expand our reach and offer our unique membership solution to more golfers across the globe.

“We believe that Zest.Golf's channel manager is the best in the market and will help us to streamline our booking process and enhance our relationship with golf courses."

Oliver Dury, CEO of Zest.Golf, said: "We are very excited to work with PlayMoreGolf, a company that has revolutionised the golf membership market.

"This partnership will enable us to showcase our channel manager to more golf courses and demonstrate how it can increase their revenue and efficiency.

"We look forward to collaborating with PlayMoreGolf and supporting their international growth."