New government funding will be used to improve the safety of the A420 in Oxford.
Safety improvements will be made to 17 of England's "deadliest roads", the Department for Transport (DfT) has announced.
A total of £38.3million has been allocated to council projects through the Safer Roads Fund.
The funding is for the stretch of the A420 in Oxford, from the A34 Botley Interchange through to the Green Road (Headington) Roundabout.
Measures will focus on improving the safety of the most vulnerable user groups, pedestrians and cyclists, particularly at junctions, Oxfordshire County Council said.
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The scheme is at a very early stage, but measures could include improved side road junction treatments, new and wider cycle lanes including solar studs, enhanced pedestrian crossings and reducing the speed limit on the A420 between the A34 and the Seacourt Tower junction to 30mph.
Other measures could improve visual priority and traffic calming to benefit cyclists and pedestrians throughout the route, the authority said.
Formal consultation will be undertaken in due course and the county council said it will be engaging and working with stakeholders on developing and delivering the scheme.
A spokesman said: "Improvements carried out through this funding will be in line with county council priorities, including our commitment to Vision Zero – our ambition to eliminate all road deaths and serious injuries by 2050."
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