Possibly the UK’s most controversial chocolate debate will go on trial at the Oxford Union - with help from a former Radio 1 DJ.
Bounty bars were controversially removed from the Celebrations tub in a pre-Christmas trial last year after 39 per cent of consumers wanted the coconut-flavoured treats banished for good.
The debate, which is due to take place on Monday, will be hosted by presenter and DJ Chris Stark, a self-described 'Bounty lover'.
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The Union will answer the question 'To Bounty or not to Bounty?' in a discussion that will no doubt divide opinion.
Taking to social media, Mr Stark said: "As a proud Bounty lover, it’s a travesty UK Celebrations removed the Bounty from the tin last year.
"So I’ve managed to blag an invite to Oxford Union on Monday where we can finally settle this debate and be the voice Bounty never had.
"What side are you on?"
As a proud Bounty lover, it’s a travesty @UKcelebrations removed the Bounty from the tin last year.
— Chris Stark (@Chris_Stark) November 24, 2023
So I’ve managed to blag an invite to Oxford Union on Monday where we can finally settle this debate and be the voice Bounty never had. What side are YOU on? #BringHomeTheBounty #ad
The Bounty debate has raged for years and in 2021 Mars Wrigley launched a seasonal Bounty Return Scheme where people could exchange Bounty bars for Maltesers.
The chocolate giant then took the next step in 2022 by trialling the removal of the coconut chocolate from Celebrations Tubs in the run-up to Christmas before going in the complete opposite direction to offer 'Bounty-only' boxes available in selected Tesco stores.
Mars Wrigley said its own research of 2,000 Britons aged between 18 and 65 suggested that 18 per cent would feel irritated to find only Bounty bars were left in the tub, while 58 per cent believed it would lead to a family argument.
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While 39 per cent wanted the bars gone for good, 22 per cent liked Bounty the least of all the tub’s options.
Some 28 per cent were of the opinion that coconut had no place in a chocolate bar at all.
However, this year, Celebrations are launching a competition ahead of Christmas where people will get the chance to win a solid gold Bounty bar valued at a staggering £25,000.
The 9-carat gold bar weighing over 1kg is one-of-a-kind, with the potential for its value to increase over time as the cost of gold increases.
The way people could get their hands on the solid gold Bounty bar is through finding a Bounty blue ticket inside a tub of Celebrations being sold at Tesco.
One lucky person will get that prize but there are other tickets hidden in the tubs for other rewards, including up to £10,000.
Every ticket-finder is a winner with 500,000 opportunities to win.
Kerry Cavanaugh, Mars Wrigley’s UK, Business Unit Director, said: “Every year, we love seeing the debate rage over our beloved Celebrations tubs.
"This year, our much-loved Bounty bar has gone Gold! The Bounty bar is worth £25,000, which surely is enough to make even the most dedicated Bounty-haters reconsider their stance.
"We’re excited to hear the public’s verdict – would you treasure, or would you trade? Bring Home The Bounty!”
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