This year's Witney in Pink was hailed as 'the best ever'.

The much-loved annual fundraiser for Abingdon-based charity Against Breast Cancer was officially opened by Mayor Cllr Owen Collins with bell ringing and a declaration from Town Crier Jean Postlethwaite-Dixon.

Live musical entertainment throughout the day came from Witney Town Band, talented violinist Talia Recine, The Voice Kids winner Torrin and AbbeySax,.

Merrie Morgan gave a display of medieval dancing and there was a spectacular Pink Car Parade featuring 10 or 12 cars from all over the country plus two very pink large lorries.

The MES Graffiti Crew sponsored by VWS Software Solutions Ltd created a graffiti artwork at Marriotts Shopping Centre and hundreds enjoyed a silent disco with DJs at Fat Lils.

The New Inn held a grand raffle which raised hundreds.

The town was festooned with hundreds of pink biodegradable balloons blown up by Spartans football club and hung around town by the Charles Early Scouts in the morning.

Nearly every shop made a grand effort to turn their windows pink with The Shake Shop once again winning best display with its Barbie-themed window and The Blue Boar winning in the hospitality category.

Pink Day founder Jeanne Chattoe, chairwoman of Against Breast Cancer’s Witney fundraising team, said: "I would like to thank everyone who came out to support us. Witney is incredibly generous and we raised £4,979.47 on that day alone but there is more to come in.

"Thank you, Witney, for your support. You are amazing."