Nike have announced they will sell a limited number of replica Mary Earps goalkeeping shirts days after an Oxford record label produced their own unofficial jersey.

After Earp’s standout performances in the Women's World Cup 2023, Oxford-based company Alcopop announced its own version of the goalkeeper shirt on Sunday (August 20) after Nike’s snub of kit.

Calls for Nike to put things right have grown louder over the last week – including from former sports minister Tracey Crouch – after Earps saved a penalty for England in Sunday’s World Cup final against Spain, with the Lionesses ultimately slipping to a 1-0 defeat.

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Oxford Mail: Mary Earps collecting the golden glove award

Earps had said prior to the World Cup it was “hugely disappointing and very hurtful” that the replica kits were not available to purchase.

The company has now acted, with a spokesperson saying on Thursday (August 24): “We’ve seen and share the unprecedented passion and interest in women’s football this year and remain committed to playing our part by offering the best products and services to athletes and fans.

“We invested more in this year’s World Cup than any other global tournament to date. Nike has secured limited quantities of goalkeeper jerseys for England, (the United States), France and the Netherlands to be sold through the federation websites over the coming days, and we are also in conversations with our other federation partners.

“We recognise that during the tournament we didn’t serve those fans who wished to show their passion and support to the squad’s goalkeepers. We are committed to retailing women’s goalkeeping jerseys for major tournaments in the future.”

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Despite England losing the final, Earps did pick up an individual award winning the golden glove for keeping the most clean sheets in the tournament.

Oxford Mail: Jack Clothier, 41, with his partner Rhi Lee, 38, who has designed an unofficial shirt of England's

Prior to the announcement from Nike, Jack Clothier, who runs Alcopop, said: “Mary Earps had such a fantastic World Cup, and it seemed a real shame that she was being overlooked when it came to selling replica kits.

“Unfortunately, we could never do more than creating something 100 per cent unofficial of course, but with the Lionesses inspiring so many young and old footballers across gender and generation, it just seemed crazy that the next generation of England goalkeepers can't go out to the park and pretend to be their hero.  

“It seems odd that a company who is allying themselves so closely with such a positive game as women's football is right now, wouldn't go the extra mile and get that jersey out.”

Earps’ club Manchester United confirmed her number 27 shirt was the second best-selling women’s replica shirt so far this season, behind Lionesses team-mate Ella Toone.