Diddly Squat Farm Shop is set to make a return to Silverstone Festival during the bank holiday weekend in August.
TV personality Jeremy Clarkson is behind the barn shop near Chipping Norton created originally as a by-product of his Clarkson’s Farm show on Amazon Prime.
Last summer, Diddly Squat branched out with its first-ever pop-up shop at the motorsport event and visitors this year can visit a bar which will be selling Clarkson’s Hawkstone beer.
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With thousands of visitors from all over the world, Diddly Squat Farm Shop has become a well-known attraction of the Cotswolds.
‘Clarkson’s Farm’, the Amazon Prime TV series that saw motor enthusiast Jeremy Clarkson hop on a tractor, inspired the owner and his partner Lisa Hogan to open the shop in 2020.
It takes pride in being “a small barn full of good, no-nonsense things,” selling pies, vegetables, ‘cow juice’, and many more farmyard classics.
The popularity of ‘Clarkson’s Farm’ skyrocketed after its release, making a profit of £144 in Season 1 but later garnering 4.3 million views in Season 2.
The little farm shop now sees two and a half hour queues and attracts visitors from Lithuania to Australia.
And the shop will be making an appearance at Silverstone Festival later this month.
After a successful pop-up in 2022, Mr Clarkson and Ms Hogan are gearing up this year’s visitors for more local produce, including Clarkson’s Hawkstone beer that will be offered at the bar.
In preparation, the couple have teamed up for a short film which sees Ms Hogan making a Diddly Squat sandwich while speeding around the Silverstone race circuit.
“We had such fun last year and now – with Hawkstone on tap, too – we’re even more excited to be coming back again at the end of August,” Ms Hogan said.
“As well as Jeremy’s really rather refreshing beer, we’ll have lots and lots of lovely Diddly Squat produce and merchandise on offer and we are all revved up and ready to go. Our team is really excited to be back."
The Diddly Squat Farm Shop will be moved to a new central location right at the heart of the festival this August.
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