The half-mile concrete farm track that winds through the open rolling countryside of North Oxfordshire does not prepare you for the dramatic contemporary office interior that awaits.

Then you see the large wall-mounted pictures of huge exhibitions stands, emblazoned with the logos of very well-known brand names and realise that parent company Dijon Designs is a market leader with some serious clients.

This successful Deddington company designs and constructs exhibition stands but is launching an offshoot, Dijon Graphics, to concentrate on offering large format, high-quality prints to local businesses.

The parent company is a family-run business that has been established for 27 years and was started by the current managing director's father, Jon Baxter, to create upmarket stands for blue-chip clients to use at conferences and exhibitions.

His son, Simon Baxter, 39, is keen to use the new firm to establish a service to local businesses, while the parent company continues to focus on its current blue-chip clients, including Barclaycard, Fujitsu and Glaxo Smith Kline.

He explained: "We already had a graphics department at Dijon Designs, creating and producing the graphics for our stands and other displays.

"Then, about 18 months ago, we replaced our printers, as they were a bit of a weakness for us, and the new ones are so much better, both in terms of quality and speed, that we have spare capacity.

"Now, through Dijon Graphics, we'd like to use that spare capacity to offer local companies the same levels of service and quality that Dijon Designs offers our blue-chip clients.

"We can produce any large format printing that customers require," said Mr Baxter.

He went on to explain what the new printers can do, and how a business might take advantage.

"They are close relatives of the inkjet printers many of us have at home, but much bigger and print at a higher density. They can print photographic quality on a variety of materials at anything up to one-and-a-half metres wide.

"They have additional technology that does away with the banding' that you sometimes get with large blocks of colour on inkjets, which is crucial on large scale prints," Mr Baxter added.

As the new printers print from rolls of materials, the maximum length of a graphic is about 30 metres - basically as long as the roll itself.

The resulting prints can be used to reinforce branding and advertise businesses or events in offices, halls or conference centres.

As well as paper, Dijon can print on voile, giving an ethereal, semi-see-through look. Then, for a similar look outdoors, there is a plastic mesh with a more open weave.

This allows wind to pass through, so a banner or sign is less likely to be blown over, or torn from its moorings.

Various vinyls can be used which can then be mounted on almost any flat surface - a vehicle, for example.

Digital wallpaper is currently in development which will allow rolls of wallpaper to be printed with a digital image of the customer's choice.

It can be peeled off and re-hung, so a company can use it to cover the walls in an office or showroom, safe in the knowledge that the investment is protected, as the wallpaper can be taken along when expansion demands a move into new premises.

But while the company deals with international clients, there is a strong emphasis on developing local business.

"We do serious work on our ecological policy and, as part of that, we support local businesses and local communities wherever we can,"

Mr Baxter said, pointing to the sponsorship of the signage for Deddington Rocks, the showcase of Deddington Festival, on July 5.

"We're also currently on the lookout for land where we can plant trees as a way of offsetting our emissions," he added.

"We think it's something that most of Dijon Design's blue-chip clients would want to support, so we could be looking at planting 25 trees a month, and we need places to put them."