Reports claiming Harry Potter star and former Headington School pupil Emma Watson is the new face of Chanel are untrue, said the perfume giant.

Miss Watson, 18, who plays Hermione Granger in the Harrry Potter films, was reported to have landed a £3m deal to replace Kiera Knightley as the face of the scent Coco Mademoiselle.

The story has also been dismissed by her modelling agency, Storm Models.