THE Oxford Bus Company (OBC) has been recognised as delivering an ‘excellent customer experience’ in a national bus industry award scheme.

It has been shortlisted in the UK Bus Awards as one of the top six bus operators in the country in the ‘Supporting the Customer Experience’ category.

The award recognises bus companies that have introduced schemes that enhance the customers experience and improve the perception of bus travel. 

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OBC was shortlisted for the introduction of its Freeflow contactless payment solution across its network. It provided passengers with the means to tap on and off buses using contactless payment technology.

The price is the same as buying an adult single paper ticket on the bus and the daily price is capped.

Luke Marion, OBC interim managing director, said: “This nomination reflects the hard work, service and dedication of our team to delivering an excellent customer experience for our passengers.

“It is also recognition of our commitment to embracing technology to adapt and ensure we maintain a first-class service.”

Alan Millar, chair of the UK Bus Awards, said: “The shortlist of finalists represents the skills and talents of the industry.

“They range from small, family-owned businesses through to the very large multinational transport groups, including several entering for the first time.

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“It’s pleasing to see our first in-person awards ceremony since 2019 will once again recognise and reward excellence across the board to find the very best in the business.”

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Read more from this author

This story was written by Gee Harland. She joined the team in 2022 as a senior multimedia reporter.

Gee covers Wallingford, Wantage and Didcot.

Get in touch with her by emailing: Gee.harland@newsquest.co.uk

Follow her on Twitter @Geeharland

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