We are told that organic food is meant to be much better for us - no pesticides, no intensive farming, just pure goodness.
Now milk producer Miles Saunders, of Faringdon, reckons he has developed a strategy for taking organic farming to the next level, producing the perfect pinta - using Tai Chi.
Believe it or not, he regularly performs a series of mooo-ves in front of his 300-strong herd in an attempt to relax and spiritually uplift them.
Most days, he can be seen among his cattle performing a strange sequence of stretches, strokes and techniques. Goodness knows what passersby must think.
But he really believes his efforts will pay off, with punters being able to taste the difference.
Who knows? He might well be on to something.
A few years ago, people scoffed at the idea of organically-produced food - now it is a multi-million pound industry.
However, we can't really see this one taking off.
Whatever next? Chickens doing the cha-cha-cha? Line dancing livestock?
Sometimes it is hard to argue with those who say the world has gone mad.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article