OXFORDSHIRE will start to run dry in six years unless moves are made towards building a £1bn reservoir near Abingdon, Thames Water warned.
As the company unveiled its management plan, it said water restrictions would be in place from 2014 if its measures were not implemented.
These include fixing leaks, installing meters and having the reservoir 'on stream' by 2021.
Opponents of the reservoir said Thames Water had not proved the need for it.
Nick Thompson, a spokesman for pressure group Gard (Group Against the Reservoir Development), said: "There is absolutely no need for this reservoir if there is a much more sustainable approach to water supply.
"We are confident the Thames Water proposal for the reservoir is not the most sustainable, or in the best interests of the customer. If it was unavoidable then we would not be resisting the reservoir."
Sue Rees, a member of group Reservoir Affected Parishes, said: "I still don't think Thames Water has demonstrated or provided a good reason for this particular thing."
Thames Water spokesman Don Sharples said: "We are trying to reduce the risk of hosepipe bans or other restrictions.
"If these proposals go ahead, the level of service we should achieve would mean there would be no more than one hosepipe ban every 20 years."
The report estimates that if water use continued at its current rate, there would be a deficit of more than 39 million litres a day in Oxfordshire and Swindon by 2014.
People now have 16 weeks to respond to the plan. Environment Secretary Hilary Benn will ultimately decide whether the reservoir should go ahead.
Thames Water chief executive David Owens said: "New resources, such as the reservoir proposed in Oxfordshire, will be essential."
- The plan proposes an increased use of water metering. A 10-year programme of targeted household metering is proposed, aiming to meter all buildings connected to the mains supply by 2020, with 50 per cent of homes having their own individual meter by 2015, rising to 80 per cent by 2020
- Increased investment in tackling leakage, particularly in London with the Victorian mains replacement programme.
The company is planning to reduce leaks by 24 per cent, to about 520 million litres-per-day, by 2020
THAMES WATER'S PLANS
- The reservoir would be built on farmland between Drayton, Hanney and Steventon, and would be the biggest of its kind in the country - half the size of Lake Windermere
- In October, responses to the consultation will be published and a planning application drawn up.
- It will potentially take until 2013 to sort out planning issues
- It will take over seven years to build, and be ready for use by 2021.
- The reservoir would cover 3.9 square miles, hold an estimated 150 billion litres (33 billion gallons). It would provide 307 million litres-a-day to customers
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article