Hundreds of prospective pupils and their parents pitched up at the Kassam Stadium on Saturday to find out what Oxford's first academy has in store for them.
The new uniform - complete with shirt, tie, blazer and trousers - as well as a logo were unveiled, following consultation with pupils at Peers School, Littlemore, which is set to become the Oxford Academy in September.
The event was also most people's first opportunity to meet the four newly appointed vice principals - none of whom currently work at Peers.
Principal Mike Reading said: "The whole point of the academy is building on the best of what was in Peers and providing opportunities for further developments that will work even better to build up the local community.
"That is why we have employed vice principals to make sure we get some of the best people we can appoint from varied backgrounds."
More than 300 students completed a questionnaire about what they wanted the new uniform to look like and a group of student councillors worked with Mr Reading to come up with ideas for the uniform and the logo.
Mr Reading said: "It was very important that the children were involved because it needs to be something the children feel a sense of excitement about planning."
Among those involved was Luke Souch, 12, who said: "I think it's really good they have got us involved to choose the uniform because we want to feel comfortable in the uniform and know what it looks like."
Luke Chainey, 13, from Blackbird Leys, said: "I am excited because it's going to be tidier than Peers and I think I can learn more.
"I wanted to get involved in the uniform because it's a lot of fun."
Parents also met some of the academy's sponsors, from the Oxford Diocese and Oxford Brookes University, and partnership organisations including Oxfordshire County Council and Oxford and Cherwell Valley College.
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