So then guys, you want that ideal gift for your lover?

Well lingerie is the perfect way to pamper her and make her feel oh so good about herself. But shopping for lingerie can be confusing and, yes, a little intimidating, writes Marco Costello, director of the online underwear shop www.maralisha.com First things first - and this is the golden rule - be prepared to buy for your lady rather than yourself. Don't be put off, this doesn't mean be boring but lingerie, like jewellery or perfume, must be chosen well to ensure that both you and the wearer gain enjoyment.

So think about your lady - is she shy or extrovert, fun or demure. There are garments out there to suit every taste, but don't assume the lady is a vamp every time! Think about the message you are sending. You want it to say I love you just the way you are.

Thirdly, don't just think bras and knickers. Is your lady fond of a particular lingerie item, or happy to show a certain part of the body while wishing to hide another? Work with this to ensure a style she will enjoy. You may be a leg man, but is your lady ready for a look built around stockings and suspenders?

Next comes colour and texture. Black is always a good choice and very popular but consider whether she likes some colours more than others, patterns rather than plains, and go for sensuous fabrics not just sheer ones. Silks and satins are truly stunning, and detailed embroidery or chantilly lace offer a delicate finishing touch to any garment.

If you are still a little unsure, ask her best friend (as long as she promises to keep the gift a secret) for some advice or even ask your lady - but be subtle about this and don't make your reasons too obvious.

Size matters and lingerie needs to fit well to feel good. This is not easy as sizing is not an exact science. You need to be a bit cute to pull this one off - a quick visit to her lingerie draw and a look at the tag on her favourite apparel will give you the information you need.

Rest assured that your best efforts to buy that gorgeous item for will be much appreciated. It is a thought that sends a message of love and desire to that special person in your life.

Visit www.maralisha.com for a great selection of gift-wrapped and gorgeous lingerie options.