FIAT launched the stunning new Fiat 500 with a flight in one of the British Airways London Eye capsules.
The new Fiat 500 took to the sky as a light show lit up a showbiz and celebrity event on the banks of the River Thames.
About 500 VIPs, including Kelly Osbourne, Jade Jagger, Eva Herzigova, Eddie Jordan, Leah Wood and Lawrence Dallaglio and 1,500 others were invited to the all-ticket launch event, which featured live performances by pop sensations Mika, The Feeling and The Vibrants.
There was a cavalcade of Fiat 500s old and new as the car in the London Eye capsule rose into the air at the start of a two-week flight' that will result in it covering around 84 miles - without turning a wheel!
Fiat managing director, Andrew Humberstone, said: "We are absolutely delighted to have given thousands of people a party to remember, and the chance to watch the launch of our new Fiat 500.
"We are confident that this car, with its stylish looks, economical consumption figures, outstanding safety features and green' credentials, will win a place in everyone's hearts."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article