The number of motorists being caught not wearing seatbelts is staggering.
It is well-documented that they save lives. Yet still the message isn't getting through.
Every time police mount a roadside operation, they catch more than a handful of stupid drivers.
The latest crop were pulled over yesterday at Headington.
Some may simply have forgotten to fasten their belts but, given the numbers now being caught, it seems that many are hell-bent on self-destruction.
We know motorists are always in a hurry, but it doesn't take a minute to belt up - and the consequences of not doing so can be horrendous.
The lawbreakers should take heed of another story in today's paper - although road deaths were halved in Oxfordshire last year, the number of casualties stayed at a high level.
Without a seatbelt, you could feature in this year's death and injury list.
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